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The Beer Game
DescriptionA simulation game created to demonstrate some key principles of supply chain management. It was made in the early 1960's by some professors at the MIT Sloan School of Management. The game is played by 4 to 8 people, who must cooperate despite limited information transfer. Early versions (including the one pictured) used pieces on a board, later refined to paper spreadsheets and then computerized ones. The target is to minimize total costs across the whole team, from factory to distributor to wholesaler to retailer. (With more than 4 players, either multiple players can be assigned to each station or the game can shift to competition between multiple teams.) Each day beer moves forward through the chain, paper order slips move backward, and shortages impose costs. The order slips are the only data each stage has to work with -- no table talk! End customer demand is simulated by a deck of cards, which can be stacked or randomized by the moderator to emulate different market conditions. The game runs for a specific number of day/rounds, initially 36 at MIT (but the moderator told the players it would be 50 to prevent horizon effects). Invariably the limited information causes "bullwhip effects" that ripple down the chain, which is the main lesson the game teaches. Game DiscussionsAdd CommentYou need to be logged in to comment. Insert Bullet List Please enter at least one item. Item: Item: Item: Item: Item: Insert Numeric List Please enter at least one item. Item: Item: Item: Item: Item: Insert Link Please enter the link of the website Optionally you can add display text Insert Email Please enter the email address Optionally add any display text Insert Image Please enter the link of the image Insert YouTube Video Please enter the link of the video MarketplaceNo listings at the moment. Do you own this game? Click here to list it for sale.
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